A 3 game winning streak will do that, but the work isn’t finished.
According to the most recent SB Nation Reacts survey, 50 percent of Celtics fans are confident the team is headed in the right direction. That’s up from 36 percent last week and a return to the mark from two weeks ago.
Outside of the on-court action, the biggest craze in the NBA right now is the explosion of Top Shot. The collectible, blockchain-based highlight repository has attempted to combine the worlds of basketball trading cards and booming investments. However, despite the increased coverage and huge amounts of money involved, the average basketball fan doesn’t seem to care much at all.
According to fans around the country, more than 90 percent of NBA fans said they don’t own a Top Shot.
Like the trading cards that predated Top Shot, there is a clash between if this new product is an investment meant to increase in worth and eventually be sold for more money, or a piece of memorabilia kept by fans to enjoy. According to more than three-fourths of fans, they think of Top Shot more as memorabilia than the expensive investment it appears to be right now.
Likely as a combination between the lack of ownership interest and seeing Top Shot more as memorabilia than anything else, fans don’t think this will last. This time next year, most NBA fans think the bubble will burst on the Top Shot fad.
To vote in the Reacts surveys and have your voice heard each week, sign up here.